God is in the details.
This is my space..
Jason Festa - Lead Interactive Designer / CCO of GrooveTouch Mobile Entertainment.
www.groovetouch.com
www.jamdirect.com
www.thefirmllc.com
jmf@groovetouch.com
About Me

- Name: jf006Groove
- Location: South Beach, Florida, United States
AOL IM: Fivesixone561@mac.com
Passion: Design, Type, Motion, Music, Communication, Travel, Motel Signs, Dinning, German Automobiles.
Sunday, January 15, 2006
THIS BLOG HAS MOVED! PLEASE VISIT http://turniton.wordpress.com FOR MORE INFORMATION!
Friday, January 13, 2006
PANDORA!
Pandora is a great concept for internet radio. I look forward to seeing advancements to their app.
www.pandora.com
www.pandora.com
Monday, January 02, 2006
Happy New Year //
Today is Monday, January 2nd 2006.
I have a great feeling about 2006, I know this year will be BIG on so many levels.
1st - GrooveTouch Wireless has a booth setup for CTIA 2006 Vegas. I will be presenting Rondo, a Flash Lite application for the sale of Event Tickets, Mobile Content, and Music Downloads.
2nd - JamDirect.com will move into its long awaited Marketing Phase, which will bring Broadcast commercials, Mag Ads and Grassroots Campaign Strategies.
3rd - GrooveTouch Wireless will be launching a series of Mobile Content ( Ringtones, Wallpapers, Video, Games, Apps ) sites over the next year. Thus Maximizing our online point of sale capabilities.
Flash Lite 2.0 and Flash Cast will be hitting the streets this year as well .... both have been long over due.
See ya in 07 suckas.
I have a great feeling about 2006, I know this year will be BIG on so many levels.
1st - GrooveTouch Wireless has a booth setup for CTIA 2006 Vegas. I will be presenting Rondo, a Flash Lite application for the sale of Event Tickets, Mobile Content, and Music Downloads.
2nd - JamDirect.com will move into its long awaited Marketing Phase, which will bring Broadcast commercials, Mag Ads and Grassroots Campaign Strategies.
3rd - GrooveTouch Wireless will be launching a series of Mobile Content ( Ringtones, Wallpapers, Video, Games, Apps ) sites over the next year. Thus Maximizing our online point of sale capabilities.
Flash Lite 2.0 and Flash Cast will be hitting the streets this year as well .... both have been long over due.
See ya in 07 suckas.
Friday, December 23, 2005
Thursday, December 22, 2005
Monday, December 19, 2005
Sunday, December 18, 2005
Support Flash Lite Devices //
I am very please to see the now accurate supported device list. I wonder when there will be a SW update for the emulator.
http://macromedia.com/mobile/supported_devices/handsets.html
http://macromedia.com/mobile/supported_devices/handsets.html
Verizon / TIVO Interactive Short Film
Another perfect TIVO Interactive Campaign! I just watched "Modem Boy" from Verizon Broadband films. This is the second sucessful TIVO interaction I have witness, where a Verizon commerical came on and requested that I press thumbs up for more info. It then brought me to a menu where I could select to view the short film and or view information about the shorts directors.
Modem boy was little like the "bring on the fast" ... a flash video campaign that Verizon did a while ago, but served my viewing pleasure well.
http://www.verizonbroadbandfilms.com
Modem boy was little like the "bring on the fast" ... a flash video campaign that Verizon did a while ago, but served my viewing pleasure well.
http://www.verizonbroadbandfilms.com
Monday, December 12, 2005
JEEP MOBILE!
Jeep ... launches mobile channel with MobiTV. The channel will run 24 hours a day on MobiTV and will cycle through their latest web - video campaign ... The Mudds.
Likes: Flash Development ( web based ) and the idea of viewing the webisodes on MobiTV is cool.
Dislikes: Poor humor with no punchlines or hooks, the Flash FLV video was not compressed well for on DSL / T1 connections.
Overall I think it is a great step for brands to dive into Mobile 3GPP or Mpeg video. I would like to see better content .. but thats just me.
http://www.adage.com/news.cms?newsId=47113
wearethemudds.com
Likes: Flash Development ( web based ) and the idea of viewing the webisodes on MobiTV is cool.
Dislikes: Poor humor with no punchlines or hooks, the Flash FLV video was not compressed well for on DSL / T1 connections.
Overall I think it is a great step for brands to dive into Mobile 3GPP or Mpeg video. I would like to see better content .. but thats just me.
http://www.adage.com/news.cms?newsId=47113
wearethemudds.com
Friday, December 09, 2005
Butler Shine //
So Bogusky follows Kerri Martin to VW and Butler Shine lands Mini? Nice score for Butler Shine ( 24 Mill account ). I loved what Bogusky did in Miami with the mini branding. It still holds true ... I would never be caught driving one. Anyways ... you can read more here ...
http://adage.com/news.cms?newsId=47095
http://adage.com/news.cms?newsId=47095
Thursday, December 08, 2005
Monday, December 05, 2005
Adobe eats Macromedia fin //
I am impressed with their PR. 8 press releases before the bell.... nice.
http://biz.yahoo.com/bw/051205/20051205005415.html?.v=1
http://biz.yahoo.com/bw/051205/20051205005415.html?.v=1
Sunday, December 04, 2005
Friday, December 02, 2005
Device Thoughts //
The reason it is taking so long for 3gpp video, true MMS, high end multi player games and more ... is the carriers are offering "FREE" devices. These so called giveaways are not in fact giveaways. They lock you into a 2 year contract with a phone the carriers are dying to get rid of. Its simple. You get what you pay for.
Now some argue with why would you want a camera, mp3 player, email, broadcast tv, a personal organizer, and more in a mobile device? Some people think they just want a plain phone. Remember the good old days with cords!
Well lets do the math ... you want to carry 5 different devices, plus a phone with you when you go on vacations? Argue your way out of that one as you fill your fanny pack with electronics.
Technology is meant to simplify our life's so we can do more, communicate more, experience more. No its not to say every one needs headphones on and a crazy Bluetooth device sticking out of their head, but I am over the fact that I am living in a technology driven era. One that will in fact prevail to simplify our complex lifestyles.
Now some argue with why would you want a camera, mp3 player, email, broadcast tv, a personal organizer, and more in a mobile device? Some people think they just want a plain phone. Remember the good old days with cords!
Well lets do the math ... you want to carry 5 different devices, plus a phone with you when you go on vacations? Argue your way out of that one as you fill your fanny pack with electronics.
Technology is meant to simplify our life's so we can do more, communicate more, experience more. No its not to say every one needs headphones on and a crazy Bluetooth device sticking out of their head, but I am over the fact that I am living in a technology driven era. One that will in fact prevail to simplify our complex lifestyles.
Ampd Mobile
Did any one catch the Ampd Mobile 30 sec spot last night? It was on MTV and I am trying to find out who produced it. It was kind of funny, but did not generate any relationship with their service and or brand. I love how they are building themselves up but I would like to see more than just promises. Plus pre-paid phones are not a way to go in my book. I want to bundle my own device, not some cracker jack kyocera.
Found it!
Taxi - NYC did the ad and it is on adage.com.
Found it!
Taxi - NYC did the ad and it is on adage.com.
Thursday, December 01, 2005
Tuesday, November 29, 2005
Karen O and Spike Jones
I saw this a while back, also saw the edited broadcast version. But this weekend I saw this on the side of a truck in miami .... 2 displays, 1 on each side of the blacked out truck.
http://www.adidas.com/campaigns/adidas_1/content/tv_spot.asp
http://www.adidas.com/campaigns/adidas_1/content/tv_spot.asp
Sunday, November 27, 2005
Monday, November 21, 2005
Friday, November 18, 2005
News!
Moving to sobe and landing my loft.
New accounts.
Pushing Celebrity Vmail Mobile service around 01 / 06
I just noticed an Interactive campaign with TIVO and DirectTV. they have this thumbs up or thumbs down button that comes on when a specific commerical airs. This was infinity ... and I was able to request a brochure from my TIVO settop box. HOT!
I fucking love it.
New accounts.
Pushing Celebrity Vmail Mobile service around 01 / 06
I just noticed an Interactive campaign with TIVO and DirectTV. they have this thumbs up or thumbs down button that comes on when a specific commerical airs. This was infinity ... and I was able to request a brochure from my TIVO settop box. HOT!
I fucking love it.
Wednesday, November 09, 2005
VEER Rocks!
I just got my first order from Veer! Image Source Disc IS261 " Superheros". It came over night, and I have been gitty all morning over the packaging. I know I am lame. deal with it.
Tuesday, November 08, 2005
2advanced Bond Project
The work 2a just finished is a mature direction for the new media design studio.
http://2advanced.com/case_studies/007credits/
http://2advanced.com/case_studies/007credits/
Monday, November 07, 2005
Sunday, November 06, 2005
THE DISTRICT
I had a great time last night, really good 1991 Cab. I have been getting into CABs, i used to think they were too fruity. Shows how much I really know about wine!
Moderage and The New Roman Times played great.
Moderage and The New Roman Times played great.
Thursday, November 03, 2005
Wednesday, November 02, 2005
DELL DITTY!
Dell Ditty! I love this campaign, reminds me of the Burger King Flash video / Broadcast campaigns ( PIMP MY BURGER ). I wonder if Bogusky did this ( CPB ).
http://www.dellditty.com
http://www.dellditty.com
Monday, October 31, 2005
Friday, October 28, 2005
Thursday, October 27, 2005
Nice Work!
Love what these guys have been doing for a long time. They understand the power of video / flash and the internet as a broadcast medium. A must see!
www.evb.com
www.evb.com
I am alive!
Office power is back on! My house is still wrecked but I am fine.
new updates on:
JamDirect:
jamdirect.com
GrooveTouch Mobile Entertainment:
groovetouch.com
new updates on:
JamDirect:
jamdirect.com
GrooveTouch Mobile Entertainment:
groovetouch.com
Saturday, October 22, 2005
Donny //
Donny Deutsch ... In the ad world he is a pain, I think he great / Confident, and knows good design. This link gives some insight into his rise.
http://www.newyorkmetro.com/nymetro/news/people/features/n_8669/
http://www.newyorkmetro.com/nymetro/news/people/features/n_8669/












