God is in the details.

This is my space..
Jason Festa - Lead Interactive Designer / CCO of GrooveTouch Mobile Entertainment.



My Photo
Location: South Beach, Florida, United States

AOL IM: Fivesixone561@mac.com

Passion: Design, Type, Motion, Music, Communication, Travel, Motel Signs, Dinning, German Automobiles.

Sunday, January 15, 2006



Friday, January 13, 2006


Pandora is a great concept for internet radio. I look forward to seeing advancements to their app.


Monday, January 02, 2006

Happy New Year //

Today is Monday, January 2nd 2006.

I have a great feeling about 2006, I know this year will be BIG on so many levels.

1st - GrooveTouch Wireless has a booth setup for CTIA 2006 Vegas. I will be presenting Rondo, a Flash Lite application for the sale of Event Tickets, Mobile Content, and Music Downloads.
2nd - JamDirect.com will move into its long awaited Marketing Phase, which will bring Broadcast commercials, Mag Ads and Grassroots Campaign Strategies.
3rd - GrooveTouch Wireless will be launching a series of Mobile Content ( Ringtones, Wallpapers, Video, Games, Apps ) sites over the next year. Thus Maximizing our online point of sale capabilities.

Flash Lite 2.0 and Flash Cast will be hitting the streets this year as well .... both have been long over due.

See ya in 07 suckas.

Friday, December 23, 2005

Promise Ring - Watch this!


Thursday, December 22, 2005

Nice Work //


by: http://www.super-starr.com/v2/

Monday, December 19, 2005



Sunday, December 18, 2005

Support Flash Lite Devices //

I am very please to see the now accurate supported device list. I wonder when there will be a SW update for the emulator.


Verizon / TIVO Interactive Short Film

Another perfect TIVO Interactive Campaign! I just watched "Modem Boy" from Verizon Broadband films. This is the second sucessful TIVO interaction I have witness, where a Verizon commerical came on and requested that I press thumbs up for more info. It then brought me to a menu where I could select to view the short film and or view information about the shorts directors.

Modem boy was little like the "bring on the fast" ... a flash video campaign that Verizon did a while ago, but served my viewing pleasure well.


Monday, December 12, 2005


Jeep ... launches mobile channel with MobiTV. The channel will run 24 hours a day on MobiTV and will cycle through their latest web - video campaign ... The Mudds.

Likes: Flash Development ( web based ) and the idea of viewing the webisodes on MobiTV is cool.

Dislikes: Poor humor with no punchlines or hooks, the Flash FLV video was not compressed well for on DSL / T1 connections.

Overall I think it is a great step for brands to dive into Mobile 3GPP or Mpeg video. I would like to see better content .. but thats just me.



Friday, December 09, 2005

Butler Shine //

So Bogusky follows Kerri Martin to VW and Butler Shine lands Mini? Nice score for Butler Shine ( 24 Mill account ). I loved what Bogusky did in Miami with the mini branding. It still holds true ... I would never be caught driving one. Anyways ... you can read more here ...


Thursday, December 08, 2005

My new Flash Lite Phone!


Art Basel // MIA LGVX8000 PICS

Monday, December 05, 2005

Adobe eats Macromedia fin //

I am impressed with their PR. 8 press releases before the bell.... nice.


Nice Redesign!

very very clean.


Sunday, December 04, 2005

Reel //

Nice work ...


Friday, December 02, 2005

Device Thoughts //

The reason it is taking so long for 3gpp video, true MMS, high end multi player games and more ... is the carriers are offering "FREE" devices. These so called giveaways are not in fact giveaways. They lock you into a 2 year contract with a phone the carriers are dying to get rid of. Its simple. You get what you pay for.

Now some argue with why would you want a camera, mp3 player, email, broadcast tv, a personal organizer, and more in a mobile device? Some people think they just want a plain phone. Remember the good old days with cords!

Well lets do the math ... you want to carry 5 different devices, plus a phone with you when you go on vacations? Argue your way out of that one as you fill your fanny pack with electronics.

Technology is meant to simplify our life's so we can do more, communicate more, experience more. No its not to say every one needs headphones on and a crazy Bluetooth device sticking out of their head, but I am over the fact that I am living in a technology driven era. One that will in fact prevail to simplify our complex lifestyles.

Ampd Mobile

Did any one catch the Ampd Mobile 30 sec spot last night? It was on MTV and I am trying to find out who produced it. It was kind of funny, but did not generate any relationship with their service and or brand. I love how they are building themselves up but I would like to see more than just promises. Plus pre-paid phones are not a way to go in my book. I want to bundle my own device, not some cracker jack kyocera.

Found it!

Taxi - NYC did the ad and it is on adage.com.

Thursday, December 01, 2005

Adidas // Soccer

Nice CG. I have not seen this hit broadcast but I suspect it is not new.

Tuesday, November 29, 2005

Karen O and Spike Jones

I saw this a while back, also saw the edited broadcast version. But this weekend I saw this on the side of a truck in miami .... 2 displays, 1 on each side of the blacked out truck.


Sunday, November 27, 2005

Work and Play hard.



both links are still in beta.

Monday, November 21, 2005


love it.


Good Reference Blog!

Martina is on top of mobile marketing.


Friday, November 18, 2005


Moving to sobe and landing my loft.
New accounts.
Pushing Celebrity Vmail Mobile service around 01 / 06

I just noticed an Interactive campaign with TIVO and DirectTV. they have this thumbs up or thumbs down button that comes on when a specific commerical airs. This was infinity ... and I was able to request a brochure from my TIVO settop box. HOT!
I fucking love it.

Wednesday, November 09, 2005

VEER Rocks!

I just got my first order from Veer! Image Source Disc IS261 " Superheros". It came over night, and I have been gitty all morning over the packaging. I know I am lame. deal with it.

Tuesday, November 08, 2005

2advanced Bond Project

The work 2a just finished is a mature direction for the new media design studio.


Monday, November 07, 2005


Good Little Flick by VEER paper.


Sunday, November 06, 2005


I had a great time last night, really good 1991 Cab. I have been getting into CABs, i used to think they were too fruity. Shows how much I really know about wine!

Moderage and The New Roman Times played great.

Thursday, November 03, 2005

Comast ONDEMAND site //

Nice work here.


Wednesday, November 02, 2005


Dell Ditty! I love this campaign, reminds me of the Burger King Flash video / Broadcast campaigns ( PIMP MY BURGER ). I wonder if Bogusky did this ( CPB ).


Monday, October 31, 2005

Still powerless //

I am ok tho, getting over this whole lights and internet thing. ( narf )

Friday, October 28, 2005

Mobile Reference //


Good reference for mobile terms.

Thursday, October 27, 2005

Nice Work!

Love what these guys have been doing for a long time. They understand the power of video / flash and the internet as a broadcast medium. A must see!


I am alive!

Office power is back on! My house is still wrecked but I am fine.
new updates on:


GrooveTouch Mobile Entertainment:

Saturday, October 22, 2005

Donny //

Donny Deutsch ... In the ad world he is a pain, I think he great / Confident, and knows good design. This link gives some insight into his rise.


Great reviews ...


Friday, October 21, 2005



pics from traveling //

Wednesday, October 19, 2005

Free Dash!